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Some Ideas to Drive Traffic to Your Blog

To get established as a blogger, the first step is to select the right blog topics through a trial and error process of posting blogs with varying contents. Once the selection process is over, and your blogs have started their smooth flow with regularly updated contents, the next job is to get people to read what you have to give them. And to remain connected, people should be made to click a link at the end of the blog, or answer a question connected with the subject of the blog. That is the only way to know how effective your blogs are. As far as driving traffic to your blog is concerned, you have several options for managing it.

Banner Ads: Placing banner ads on well-populated web sites, that let you place your ads there, is a wonderful way to disseminate information about your blog and blog contents. This is a very common advertising method used by most online marketers. The internet is full of many more marketing methods like PPC, CPM, CPA etc. and people are even paid to click on banner ads.

Traffic Exchanges: An effective method of advertising to spread the word about your blog is using traffic exchanges. A traffic exchange does not just carry information about your blog to others. It has also got a feedback mechanism that will help you to evaluate how well your blog is functioning and how much competition it is facing. The system is specially designed to help small time entrepreneurs in the promotion of their products and services. When you post the links to your blog at traffic exchanges, it will catch the attention of lots of people who visit these places. By being a part of a traffic exchange, you will also, in turn, be able to see other people's sites and blogs and get a chance to compare yours to that of others.

Exchanging Links with other bloggers: This is yet another give and take scenario that will be mutually beneficial to you and other selected bloggers. Whether a blogger wants to exchange links with you or not is a matter of his individual discretion and everyone may not be open to the idea. However, so far as another blogger who shares your passions or interests is ready to exchange links with you, it will be a healthy exchange of ideas and information for both the parties involved.

Comment on other blogs: Every blog has a provision for posting comments. It is sometimes seen that the comments on a blog are so varied and elaborate that it provides for more interesting reading than the main post itself. Your can also do that. You might get noticed by a comment of yours, and may get some feedback on what you have commented, and you might eventually be able to build up a mutually beneficial association with that blogger.

Get involved socially: Social networking is also a healthy way to introduce your blog to others. In a manner akin to that of traffic exchanges, many online discussion forums give you a chance for exchange of ideas. You should rightly leverage them to promote your blog.

by Diane Wisserne

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